You set up your business for a reason, based on values that are important to you. You need to make the money you need to support your family, whilst working the hours that suit your family. You don’t have huge budgets to invest in making your dream a reality, and it is stressful.
The good news is, the fact that this business is based on values that matter to you means it will also be meaningful to your target audience. You just need to find them and communicate what you do in a way that will resonate with them.