I've been working in marketing for more than ten years - that's a long time. And a year ago I decided I'd had enough of pointless social media posts and constant sales emails and I wanted nothing to do with the whole mess anymore.
Consumers want to buy from brands with a sense of purpose - but they want meaningful action, not just talk. How can make your organisational values a reality that will propel your business forward?
Corporate Social Responsibility (CSR) initiatives are not just warm and fuzzy nice-to-haves. Done right, it's about investing money so you can make loads more back.
I started my business very soon after becoming a mum, and both have been a steep learning curve! As far as motherhood goes, children are excellent teachers, and my daughter has led the way in many respects. Watching her take on the world and conquer new challenges every day, I realised children have a few things to teach us in the business department as well.
Here’s the fundamental thing most businesses have failed to grasp about social media – it’s social. Incessant brand noise is annoying clutter. To be successful on social platforms you need to create a two-way connection.
What does love mean in a business context? Alice Reeves of The Joyful Web posed that question a little while ago, and it made me think of the importance of collaboration.