Here’s the fundamental thing most businesses have failed to grasp about social media – it’s social. Incessant brand noise is annoying clutter. To be successful on social platforms you need to create a two-way connection.
What does love mean in a business context? Alice Reeves of The Joyful Web posed that question a little while ago, and it made me think of the importance of collaboration.
My work is all about relationships. I help organisations build lasting connections with their audience through online communities and meaningful content. So it’s ironic that my own business began through the breakdown of a relationship.