I started my business very soon after becoming a mum, and both have been a steep learning curve! As far as motherhood goes, children are excellent teachers, and my daughter has led the way in many respects. Watching her take on the world and conquer new challenges every day, I realised children have a few things to teach us in the business department as well.
Here’s the fundamental thing most businesses have failed to grasp about social media – it’s social. Incessant brand noise is annoying clutter. To be successful on social platforms you need to create a two-way connection.
What does love mean in a business context? Alice Reeves of The Joyful Web posed that question a little while ago, and it made me think of the importance of collaboration.
My work is all about relationships. I help organisations build lasting connections with their audience through online communities and meaningful content. So it’s ironic that my own business began through the breakdown of a relationship.